On the Road, NZ
We sometimes think that travel does, in fact, broaden one’s horizons. Gives perspective, understanding if you will, of persons individually and peoples as a whole.
For example, we now understand that, as a people, Kiwis are pretty dang witty.
Billboard ad in Auckland – dude, true that.
As we wander down the length of this great country we should take a moment, if only a moment, to admire the brilliance of the Kiwi advertising agencies…
Sick of the kids eating too much ice cream? Share this with ‘em before driving by Ben & Jerry’s
It’s wrong, but it’s a cute kind of wrong.
A car trip usually results in at least one good find along the side of the road
Even their road signs are good!
Don’t even act like we Americans don’t need a few of these on our on-ramps.
And even when you get home the fun doesn’t stop because in New Zealand they are just funnier than us Americans at producing TV spots. Which is impressive being as we probably have more people writing commercials than they have actual people in their country. You know those stupid drunk driving commercials they have in the States? Yeah we can’t really remember them either cuz they suck. In New Zealand though, they are way better at reaching the younger generation. We would easily have put this up next to most of the Superbowl commercials from this past year
Thank-you, Dan, for finding this for us.
Which, to be fair, they’ll reach young drunk drivers one way or the other over here.
There is also this gem, which a new Zealand ad agency used in a marketing piece aimed at foreign investors. Educational & amusing, zoom in on this if you must and finally unlock the secrets of the language of Kiwis!
And in the end, one of the best ways to measure the effectiveness of an ad is by the audience reaction. Ok, well really it’s in sales but watching Tiffany’s reaction to this Kiwi take on an American classic is totally worth it and we needed a good transition –
Somewhere between the ads, the great smells and the legalized prostitution, we knew it was inevitable that we’d come to love New Zealand.
Greg and Tiffany are traveling around the world on sailing yachts and keep a video blog of their (mis)adventures. If sailing to Tahiti on a 44 ft sailboat, 3-day delays for wine tastings, getting pooped on by seagulls, opening coconuts with dull machetes, sailing past tornadoes and ukulele Christmas carols are for you, then check them out at www.CoastGuardCouple.com!
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